Athletes partnering with brands is nothing new. Think
Nike + Michael Jordan, Shaun White + Red Bull and Dwayne “The Rock” Johnson + Under Armour.
But social moves on and consumers expect more from these partnerships. Brands work with athletes for their; skillset, audiences and storytelling, but without the right creative, production and delivery the relationship is sub-optimised on both sides.
Athletes have untapped commercial value through traditional and new media
Aligning projects that fit the background and causes that resonate with these Athletes to engage their audience and influence for the right reasons; from grassroots campaigns thatare culturally embedded in their communities
Athletes have loyal audiences, but they need help storytelling. Our team of specialists bring the campaigns for brands to life. We produce content that works both on and offline.
Like our Athletes we are all about performance setting individual measurable goals for each campaign. We go beyond brand building by association and smash our KPIs by really knowing what success looks like
We help talent make the most of social media; the platforms, their audience and engagement. We implement a social strategy to complement their personal brand and create new opportunities
Athletes need to earn beyond their field of play and sporting career.
Some participate in non-traditional sports receive less direct sporting earning opportunity but have just as much of a story to tell.. Or they're OGs and sports stars were just not paid like they are now.
Sports careers are short but social gives athletes greater longevity to communicate and resonate with their audiences
Athletes need to understand their commercial pull and brands need to understand how to strike the magic of working with athletes at the core of their campaigns.
Athletes think of social commerce deals, last. The more successful they are in their sporting career, the bigger their following but not necessarily their engagement.
An athletes sporting career is short but their commercial appeal doesn’t have to be with the right commercial and social strategies that appeal to brands and resonate with their audiences.